Monday, December 13, 2010

The Evolution of Ava

This is the “Ava” Accent Chair. The name Ava is a variant of Eve, and by now, if you've been reading these blogs, you can understand the spiritual correlation. The Ava chair is kind of like the traveling gnome: you see her in some various and exotic places. The only difference between Ava and the traveling gnome is dress and style. Ava has many looks, the gnome only has one. From her beginning days, Ava has been seen in many places. Currently, she is dripping in crystals with her Hollywood look. One of my favorite stories about Ava is the time when Jewels, our fabric coordinator, chose her new “look.” At the time one of our favorite shows on television was “Project Runway”. In that season there was a designer who used human hair in his runway collection. As a joke I told Jewels that I wanted hair. What she came back with was these beautiful feathers that were rich in color and iridescence. Her statement to me was, “This is as close to hair as I'm choosing to get, if you want hair, you’re on your own.” Jewels put together a combination of fabrics with textures and colors. Then she designed a pleated fold that layered across the entire back of the chair using an iridescence fabric that gave the viewer a vision of multiple colors from various angles. This selection of fabrics, feathers, and design launched Ava internationally. She was chosen to be used in a million dollar add campaign for the World Market Las Vegas. This was all because of our beautiful Jewels. I can’t tell you how proud I was of Jewels for her accomplishment and how incredibly honoring it is to see one of the pieces Emmanuel designed plastered almost life sized on promotional columns in Las Vegas, at the World Market, and to know that that same ad was being used as one of the Market’s international marketing pieces As a side note Jewels name is actually Julie Stearman, however the day she interviewed and hired it was decided that she was officially Jules. Later when she gave her heart and life to the Lord the spelling was changed to Jewels, as in the “Jewel” of the Lord. Ava has been designed by many designers and placed in homes, night clubs, and offices, since her birth in 2004. She has the ability, like a seasoned muse or model, to be transformed into whatever is desired for the project. She has been dressed in silk and leather, pink pleats and white feathers for a little girls room, to deep richly saturated velvets and dangling crystals. She can be “a little bit country and a little bit rock and roll.” She has one of those classic shapes that allows one to curl up in and read a good book, or just quietly stand on her own and create “Red Carpet” attention. Currently we’re deciding on her new fall look, it hasn’t been decided yet so you will have to keep an eye out. What we and designers have discovered is that the Ave Chair is a perfect accent piece for almost any interior. She only has to be dressed for the occasion. So think about it, how can she be dressed for your project? And if you have an idea for her fall 2010 look let us know. She has classic beauty that only needs your touch. Blessings, Nelson J. Nelson










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